4 Seasons - Summer Newspaper Series


4 Seasons Heating, Cooling & Electrical needed an attention grabbing newspaper series that would cut through the clutter of your average HVAC advertising spots. We were tasked with promoting a summer special on Air Conditioners.

To draw attention to the price promotion, we had a bit of fun showcasing how great their units work. In Photoshop, we encased some common household items in a block of ice. This series appeared to be a hit as we soon began seeing competing HVAC companies unrolling variations on our work.


  • Meetings and consultation
  • Newspaper design
  • Photoshop work
  • File prep and pre-press

Technology we used

  • Adobe Photoshop
  • Adobe InDesign